SIGNAL-BASED GTM FOR B2B COMPANIES

Stop guessing
who's ready to buy.
We build the engine that tells you.

We design signal-based GTM engines that monitor regulatory filings, public data, and digital behavior to find your buyers at the exact moment they need you — before the competition knows they exist.

For founders in cybersecurity, GovCon, fintech, SaaS, and any B2B market where the buyer's journey starts with pain, not a Google search.

CYBERSECURITY · GOVCON · FINTECH · SAAS
$750K.
pipeline
in 6 weeks · cybersecurity
30.
meetings
in 10 weeks · MSSP
15.
partners
in 8 weeks · email security
ON-RECORD · 01.04
OPERATOR'S RECORD · TESTIMONIAL

Zero to $750K in 6 weeks.

The ArmourEye team on what changed when the engine went live. Single field interview, no script.

GS-0901 · ON-RECORDFRAUD · FINTECH08:42
We were guessing. The signal map ended that — every conversation now starts with the trigger, not a template.
ARMOUREYEFOUNDER · ON-RECORD
$750K.
PIPELINEin 6 weeks
30.
MEETINGSwith P&L owners
100%.
VERIFIEDsignal-triggered
FILED · CAPE TOWN · NODE-04CLEARANCE · OPEN-VIEW
Stop being a vendor and become a consultant who already knows the problem.
— THE OPERATING PRINCIPLE
ENGINE · ARCHITECTURE

We don't generate leads. We build surveillance engines.

Most agencies hand you a list of contacts and wish you luck. We build a system that taps you on the shoulder when your exact buyer is looking for a solution.

01

Signal Detection

We monitor SEC filings, job boards, Reddit threads, review sites, regulatory updates, and technographic data for the specific digital signals that prove a company is ready to buy right now.

02

Enrichment & Qualification

Every signal gets enriched, verified, and graded. We map decision-makers, validate contact data, and score each prospect so your team only talks to the right person at the right company.

03

Precision Outreach

No generic pitches. Every message references the specific signal we found — the job post, the SEC filing, the Reddit thread, the tech stack change. You stop being a vendor and become a consultant who already knows the problem.

OPERATOR'S NOTE

The tools exist — Clay, custom scrapers, LLMs, technographic databases. Connecting them into a coherent GTM engine that delivers qualified, signal-verified prospects is where the money is made.

FIELD MEMO · 02.01
CLEARANCE · OPERATORS-ONLY

In regulated B2B, GTM determines outcomes more than product does.

We've watched companies with inferior technology outcompete better products — simply because they understood their customer. They knew where to find them. They knew when they were ready. They knew exactly what to say.

In federal security, healthcare, finance, and any other regulated vertical, that intelligence is worth millions.

Your buyers are leaving signals everywhere — contract tenders, hiring announcements, technology changes, regulatory filings. The winners aren't the ones with the biggest marketing budgets. They're the ones monitoring these signals continuously and reaching out with precision at the exact moment their prospect needs them.

V-01
CYBERSECURITY
V-02
GOVCON · FEDERAL
V-03
FINTECH
V-04
SAAS · CHANNEL
FILE · INTAKE CRITERIA

Who this is for.

01

You sell to complex, regulated markets — cybersecurity, GovCon, fintech, healthcare — where buyers don't Google for solutions. They get forced into them by compliance, breaches, or auditors.

02

You're tired of relying on your personal network and referrals that dry up the moment you try to scale.

03

You've hired sales reps who can close deals but can't find them. Your pipeline depends on you personally.

04

You've tried agencies that handed you a list of 5,000 contacts and wished you luck. The conversion rate was a rounding error.

05

Your revenue is unpredictable. Good months feel lucky. Bad months feel like a crisis.

06

You know your market has buyers right now, but you have no systematic way to find them at the moment they're in pain.

DISQUALIFIER

This isn't for companies without product-market fit. If your customers aren't getting clear value from what you sell, no outbound engine will fix that. We build on top of a strong product, not instead of one.

METHOD

The signals change. The method doesn't.

01

Signal architecture

We study your market to find the specific public signals that indicate a buyer is in pain right now.

SEC filings. Job posts. Regulatory changes. Review sites. Tech stack changes. Reddit threads. Forum chatter. Every market has its tells. We identify yours and build the monitoring infrastructure to catch them in real time.

02

Data orchestration

We wire the tools into a single pipeline that monitors, enriches, and qualifies leads automatically.

Clay for orchestration. Custom scrapers for signal detection. LLMs for classification and interpretation. Technographic databases for stack analysis. The exact stack depends on your market — the architecture is always the same.

03

Qualification & grading

Every prospect gets a letter grade based on your ICP. Company-level and person-level.

Only A and B grades move to outreach. Everything else gets logged for review. We grade individual decision-makers — a Managing Partner gets an A, a Principal gets a B. Your team only sees prospects worth their time.

04

Contextual outreach

Every message is built from the signal that triggered it. Not a template.

Your prospect sees a message that references their specific situation — the hiring panic, the SEC filing, the competitor complaint, the regulatory mandate. That's the difference between 'another cold email' and 'how did you know about that?'

FIELD SCHOOL · 02.04
OPERATOR LESSONS · OPEN

How the engine actually works.

Short lessons from inside the build. Signal architecture, message engineering — no edits, no script.

REEL · 01 / 07 · SLIDE TO ADVANCE
FAQ · OPERATOR INTAKE

Questions before we start the call.

GUARANTEE · 200% ROI

We earn 2× what you put in.
Or we keep working until we do.

30 MIN · WITH THE OPERATOR
01

Revenue, not leads

Our revenue is tied to yours. We don't get paid to deliver lists — we get paid when those leads become revenue.

02

No retainer treadmill

If you don't earn at least 2× what you put in, we keep working for free until you do.

03

Built, not rented

You keep the engine. The signal architecture, the qualification logic, the outreach playbooks — all yours.

DISCLAIMER · LEGAL

The information contained in this website is general in nature and should not be considered professional advice. Any projections are not warranted or guaranteed but are reflective of historical data and based on past performance with clients. Consult with professional advisors familiar with your particular situation before making any decisions.